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Fairtrade, this is what the real economy of the future will be all about


Jonathon Porritt
Forum for the Future
UK
www.forumforthefuture.org.uk

"As the debt-driven 'house of cards' that is today's global economy collapses around us, it's important to understand the growing significance of the Fairtrade movement. This is what the real economy of the future will be all about, building in as standard mutuality of interest between producers and consumers, long-term value-creation, and unequivocal commitment to social justice and environmental sustainability. Though still small in scale, there is nothing niche about Fairtrade, in as much as it seeks to secure the foundations of the kind of equitable, sustainable economy on which all our futures depend."